IMD Digital Services

As the audience for video on demand (VoD) increases, it is fast becoming an important component of media campaigns, a key brand building tool and a vital means of extending the reach of TV advertising.

Multi-screen advertising is a major opportunity for publishers and brands; IMD provides a fully integrated service that cost effectively manages and delivers all your video assets from a single place. We hold a source file at the highest quality to ensure that the encodes form the original source match this quality and that it can be seamlessly delivered to TV, online publishers and across all video advertising channels.

IMD works in the digital media world in three ways:

CARIA® now handles bookings and copy exposure management for VOD linking buyers, sales houses, creative sources and traffic teams.

IMD Connect for Agencies delivers ads to digital media owners for brands and agencies.

IMD Connect for Publishers is a web-based VoD workflow tool for media owners and publishers to aggregate ads from multiple sources, transcode and publish to a range of platforms.

IMD and YouView

IMD is part of the YouView industry advisory group, the members of which are working closely with YouView to shape and test the processes for making content and services available via the platform. Organisations involved in the YouView industry advisory group were selected following their response to the expressions of interest process that was held last year.



The challenge of providing integrated media logistics to support multiple consumer devices is becoming increasingly important to brands and media owners. IMD can help advertisers and media owners to meet this challenge and our involvement in YouView  is part of this.