Digital Media Director
Martin has worked in media for fifteen years. Having started out in film research and video production he joined online advertising firm tangozebra at start up and became a senior member of the management team. He was responsible for many of tangozebra's innovative rich media products and services that helped drive the success of online advertising in the UK. Tangozebra was bought by DoubleClick in March 2007 and Martin became DoubleClicks's Director of Rich Media for EMEA, seeing through the integration of the two companies' rich media authoring tools before joining IMD as its first Digital Media Director.
Martin is responsible for developing IMD's two services for the digital media industry: Legato, the company's data management service and IMD's digital media content distribution offering.
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