IMD's digital Media Logistics services make Media Owners more efficient and support vital transformation

IMD provides digital content delivery and data media logistics services to all the UK’s TV and radio broadcasters and an increasing number of digital media owners every day.

These services replace traditional logistics methods like digi betas, couriers and faxes, helping to transform the media landscape into a digital one fit for the 21st Century. IMD’s services bring immediate benefits, they speed up lead times, make last minute changes easier, provide robust audit trails and reduce errors and save Media Owners money.

IMD's delivers bespoke solutions that respect Media Owner's systems and minimise the cost of going digital. 

IMD can take care of Media Owners' handling and adaptation of content for digital media channel such as VOD.

In many cases, IMD systems are highly integrated with and customised to media owner’s own internal systems saving further time and reducing costs and human error.

IMD has integrated CARIA® with air time sales systems and transmission systems at many major broadcasters in the UK.

IMD's True Digital Delivery® is another example of how IMD's customised approach helps media owners...

True Digital Delivery® for the fastest delivery at the highest quality and lowest cost to Media Owners

IMD has been at the forefront of defining the quality standards for digital Media Logistics. An example is IMD's introduction of True Digital Delivery® or "TDD" for delivery TV commercials. With TDD, IMD creates and quality controls the transmission file that the broadcaster will actually use. The file packages - a combination of video and audio formats as well as metadata and layout - that broadcasters require varies and IMD can produce over 70 different files packages. What that means is that when a commercial arrives at a broadcaster its quality is assured and it can be put to air almost immediately after a simple QC check.

As a result, retailers, newspapers and other advertisers who need to change copy at the last minute can be more responsive than ever before and TV's competitiveness as a medium is increased.

Above all, Media Owners' investment in internal resources to go tapeless is minimised.

IMD brings economies of scale and expertise to Media Owners

IMD brings considerable economies of scale and expertise to solving Media Owner’s logistics problems efficiently and reliably. 85% by value of all TV bookings run through CARIA®.

IMD also operates the Attribution service on behalf of the TV industry ensuring consistent naming of campaign data from broadcasters allowing accurate analysis of ratings delivery.

IMD’s Spot service delivers pre and post transmission time spot data to media owners and agencies fully reconciled to CARIA® bookings.

To find out more contact IMD.