Digital Media Logsitics save Brands money and speed up the advertising production process

Brand owners benefit hugely from IMD’s contribution to the advertising ecosystem. Digital Media Logistics mean that traditional methods - such as sending commercials to TV stations on tape using couriers - have been replaced with faster, cheaper and better digital Media Logisitics. This reduces costs for Brands and makes their advertising more effective.

True Digital Delivery® for the fastest delivery at the highest quality

IMD has been at the forefront of defining the highest quality standards for Digital Media Logistics.  An example is IMD's introduction of True Digital Delivery® or "TDD" for delivery TV commercials. With TDD, IMD creates and quality controls the transmission file that the broadcaster will actually use.  The file packages - a combination of video and audio formats as well as metadata and layout - that broadcasters require varies and IMD can produce over 70 different flavours.  What that means is that when a commercial arrives at a broadcaster its quality is assured and it can be put to air almost immediately. As a result, retailers, newspapers and other advertisers who need to change copy at the last minute can be more responsive than ever before.

IMD World provides the vital last step for centrally localised, lower cost, campaigns

An increasing number of brands are localising campaigns for multiple markets in one production centre.  By versioning high quality creative material in one place, Brands enjoy very significant cost savings.  The challenge is how to deliver these campaigns into multiple markets at the end of this production cycle.  With IMD World, agencies, independents and post production companies can deliver TV commercials into any market in two working days or less, ensuring the vital last step in the versioning process is taken digitally avoiding hazards such as delays in customs.

IMD's data handling skills cover creative and media processes to increase advertising effectiveness

To measure existing activity, control costs and complete audit cycles, Brands are looking for better workflow and data management across creative and media activities.  Added to its deep experience of creative processes, IMD is bringing data management capabilities to some of the world's leading global brands.

Creative and media agencies as well as production companies have all been able to transform their services to Brands thanks to IMD.

To find out more contact IMD.