27/08/2010
- IMD and Dubsat Join Forces to Offer Global Cross Media Management
01/08/2010
- Ivana Sirvonova joins IMD Germany
07/06/2010
- M6 accepts digital delivery from IMD France
What We Do
Our Background
Our Values
Employment
Simon Cox
Philip McDanell
Andrew Troullides
Ross Priestley
John Bolton
Shelby Akosa
Clinton Van Ry
Dan Shawcross
Al Hepworth
Ralph Hekmat
Jean Gaillard
Colette Harrop
Andrew Troullides
Chief Media Officer
Andy simultaneously discovered advertising media and communications technology as a teenager in 1975, working in traffic at the London office of Ulster TV. He sat between a Gestetner copier and a telex machine and was a proficient user of both. After stints at Anglia TV and creative agencies JWT, Lowe and BWBC, he headed up the UK launch in 1993 of MediaCom (now part of WPP). Andy frequently adopted the demanding defensive midfield CEO role as media minder to major brand owners and he became an industry name - albeit one that has always been quite difficult to spell.
In 1999 the Internet beckoned and he gave up the agency comfort zone, later joining forces with the founders of Optimad, where broadcast and print media workflow and data transfer challenges were to prove irresistible (yeah, right). Connecting up the TV industry's many isolated systems, directing the evolution of
CARIA®
and extending into other media sectors remain at the top of Andy's priorities at IMD Optimad, although making sure the play is spread out wide still drives him crazy.
andy@imdplc.com