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Independent Media Distribution (IMD) was formed in 1997 and rapidly became the leading distributor of broadcast quality advertising and programming to the UK & Ireland's commercial radio stations. IMD's unique verification system, user-friendly software and technical expertise, combined to set a new industry standard & revolutionise the efficiency of radio advertising as a whole.
IMD now also specialises in the distribution of TV commercials. Complimenting our radio service, IMD TV enables clients to distribute both radio & TV commercials using the IMD system. We hold an archive of all digital assets and can offer a full digital asset management service to our clients.
Every radio and TV station on the IMD network is provided with a custom-built PC, which alerts the traffic manager to forthcoming campaigns, urgent information updates and all new commercial & programming copy.
The easy-to-use IMD system makes trafficking even the most complicated campaigns simple. Radio stations are able to view client rotation instructions, consignment notes & approved scripts while recording the audio directly onto their playout systems. IMD's unique station system reduces queries and makes IMD the preferred method of delivery by the advertising industry.
TV stations' traffic departments are able to view all commercials sent using IMD's AdManager traffic system.
All orders can be booked using IMD’s password protected website, where clients can then monitor the real-time progress of each campaign at each station, as well as view their account history.
IMD's verification system enables clients to monitor the progress of their campaigns at stations on the media schedule. This information is available via the secure password protected entry point on IMD's website and is updated regularly throughout the day.
For more information about our commercial distribution service, please visit
www.imdonline.co.uk
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